http://www.bestumbrella.net/personal-umbrella/
Should I promote my consulting business seperately by segments or all under one Umbrella?
I have a background that allows me to do financial consulting in more than one area including investment advisor / retirement planner, business valuations and business plans. Is it a bad idea to run these all as one consulting shop? Or should I have a seperate DBA for each? Should I not tell my customers I have more than one area of consulting. It makes good sense to offer a multitude of services since I have a masters in finance and undergrauate degree in business, banking experience and a certificate in personal financial planning. Much of the theory of finance is cross dimensional.
Thanks Retired bookworm. Yeah I guess I'm thinking that my concern is that my customers will think because I offer so many services it might not provide them with a focused expert they need?
Many customers want to go to a single individual for all their services, so not marketing all your skills together may cost you opportunities. It is sometimes harder to get as much for all your services individually when you market them together as customers will expect a bundled discount, but you'll get more business to begin with and build stronger relationships.
Umbrella Insurance 101 - Personal Umbrella
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